Social Media

Social Media Marketing is one of the most successful tools in Internet Marketing. Not too long ago, Marketer’s considered Social Media “Child’s Play”, with no future presence in the Marketing Industry. Today, over 80% of online use is done through some sort of Social Media. Although Social Media Marketing is successful, it is not easy. It takes a lot of time and management, that is where we come in, having a Social Media Consultant that is well versed in the industry can be a great asset to your business.

Before you plan your Social Media platform you must understand the concept of it. Social Media is best measured as VOI (Value of Investment), not ROI(Return on Investment). If you are looking to strictly make money, then Social Media may not be for you. So what is Social Media all about?

What Social Media Is:

Word of Mouth; that is the best way that I can describe it to you. Anything and everything that can be said about your business, will be said. The good, the bad, and the ugly. Consider Social Media one big manageable conversation about your business. Comments and Messages; think of Social Media as one big loop. The more time you put into your Social Media networks, the more you will get out of them. Comments are a great way to provide your input on a subject. The most important thing to remember when posting comments to another’s site is to choose your words wisely and always stay positive. Everyone has access to those comments, and you are always representing your company. The Most Effective Internet Marketing Tool Available; Without a doubt, when managed properly, Social Media Marketing has become one of the most effective marketing tools available today. It reaches everyone from your neighbor next door to the guy checking in at Mcdonalds all the way in New York.

What Social Media Is Not:

Not A Marketing Campaign; Social Media is designed to compliment your current Marketing campaign, not replace it. You start with a well designed web site, then build your Social Media platform around it. Not a Popularity Contest; In this industry, think quality not quantity! Anyone can create a Social Media platform and “friend” everyone on it, but creating solid relationships is what will turn your “friend” into your client. A small to medium sized group of “high quality” readers/customers will beat thousands of “friends” on any given day. It is not a tool that will do the work by itself; Once you make the commitment to develop and maintain a Social Media campaign, you must commit to it for the life of your business.

After reading all of this i’m sure your asking yourself, “why would I pay someone to make profiles that I can make myself”. That is a very good question and one I hear quite often. It is true that you can make your own profile, upload some pictures or videos and BAM, you are using Social Media. Being a Small Business owner, I can understand and respect your willingness to do that and fully support your decision. If you choose to go that route instead of using our services, here are some tips that may help you:

  • You MUST begin your Social Media platform with a strategy. As I mentioned above, anyone can log on to Facebook or Myspace and create a profile, but until you effectively develop a successful plan with proper benchmarks, you are still flirting with the “personal” side of Social Media.
  • You absolutely MUST listen first. I cannot stress enough how important it is to listen to what your customer or potential customer has to say first. Numerous clients have asked me to try to cover up the previous experience of their unsatisfied customer, and not only is it highly unethical, it is the completely wrong way to look at what your trying to accomplish. Social Media is a very effective way to find, reach, and gain new customers. Listen to your customers and let them lead you in the right direction.
  • It is your responsibility as a business owner to respond to every type of feedback that you receive. You will get a lot of praise, along with a lot of complaints. It’s life, learning to manage either of them will decide what type of business owner you are.
  • Last but not least, always be PRO-ACTIVE. Let your customers know that you are there, you’re human, and that you care about what they have to say.

With the many types of Social Media that are available today, it helps to work with someone that knows the industry. We have mastered almost every aspect of the Industry and are here to help you connect with your customers or potential customers. If you are thinking about taking the leap into Social Media Marketing, feel free to Contact Us for a free consultation. We will research your business and let you know what we can help you with, if anything.

Hire UrbanFish Industries for your Social Media Marketing and you’ll no longer follow…YOU WILL LEAD.